The Silver Ferns, New Zealand’s national netball team, were struggling. Losses on the court. Empty seats off it. They needed a way to remind New Zealand why this team mattered. So we used the Quad Series as a reset button.

Inspired by the phoenix, I shaped a campaign around the idea of rising from the ashes. The scope was simple: keep costs down and stick to archive footage. But I knew the Silver Ferns deserved more and I pitched a scrappy alternative: give me a lean budget, no time, and I’ll still make it sing. We did, and the Silver Ferns had a campaign that reignited the public's passion, turning doubt into belief and apathy into pride.​ ​​

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The results spoke loudest through ticket sales. We delivered a win off the court. On it… well, that stayed out of scope.