Client:
Philip Kingsley
Roles:
Director + Creative Producer
Campaigns:
Body Builder + Density
Year:
2021
PHILIP KINGSLEY
BODY BUILDER Campaign
Philip Kingsley’s digital engagement was losing steam. Their premium brand was strong, but online they were getting lost in the noise. The challenge: relaunch the Body Building range in a way that felt sleek, social, and impossible to scroll past.
We created a campaign that paired high-gloss, premium imagery with content built for the digital world. Stills carried the polished, refined look, while video and social cutdowns delivered the energy: bold, modern, and built to stand out in a crowded feed.
The result? A campaign that reintroduced Body Building with volume – both for the hair and for the brand.
PHILIP KINGSLEY
DENSITY CAMPAIGN
Philip Kingsley had already nailed their Body Building campaign. Next up: Density. The challenge? Speak to everyone: all ages, all genders, all hair types without losing that premium edge.
We built a campaign that looked sleek and refined in stills, while video brought the energy: bold, dynamic, and made to stop the scroll. From influencer collabs to social cutdowns, banners to print, the Density range got a reintroduction that was loud, premium, and impossible to miss.
The results? Hair that didn’t just look thicker; it looked like it belonged to everyone. (Except maybe my curls).
