Hilton challenged me to refresh the way people see their hotels in Italy. For two weeks I led a team across Italy, collaborating with Hilton to pull out the charm and shaping the stories that make each property stand out.

​

What we created was more than marketing — it was a toolkit of moments. From big brand films to photography that feels lived-in, these properties now have a visual library that keeps Hilton top of mind. The work is polished, but the heart of it is simple: make people want to pack their bags.