When ODEON came to us, they weren’t just after a new look. They wanted to reintroduce themselves as the home for movie lovers. Not another cinema chain, but the place that speaks to every kind of film fan.
 

So we built four fresh identities, each designed for a different type of audience. Production was no small feat: a 230° green-screen monster, every frame running through a heavy VFX pipeline. I worked side by side with the VFX team to make sure what we captured could survive being blown up from phone screens to billboards the size of buildings.

 

The result? A rebrand that looked as bold as the films themselves. Social assets, cinema indents, OOH, print all designed to reintroduce ODEON as the home for movie lovers. (Popcorn not included).