For Blis I wanted to create a fun corporate video to prove that B2B advertising can be interesting.
Working with my Creative Director we developed the concept of putting their CEO in a desert to show a visual metaphor of the data drought companies we facing - we also found it absolutely hilarious.
CEO's are notoriously busy though, so instead of flying to Morocco to film on Location we filmed on a green screen set, where in my colourful Hawaiian shirt I Directed my clients CEO who had never acted on screen before. You can see the results of his acting below, and further down you can see some of the storyboard preproduction shots side by side with their completed results.
"Preen responded to our brief with creativity, clarity and a bold approach and executed the project with professionalism and a lot of good humour too. We really enjoyed working with the team and on-set, our CEO was really impressed by the organisation, Direction and passion the team put into it, especially Cortney Stowers. Massive thanks to Cortney and the whole Preen team for a fantastic idea well executed. We're thrilled with the finished product" - feedback from Blis' Chief Marketing Officer.
