As the Head Creative & Director for Philip Kingsley 2022 Spring Campaign, I successfully pitched against the incumbent agency and others win the Campaign.

Taking inspiration from my love of hip hop videos, Philip Kingsley previous campaigns & TIKTOK user reviews for beauty products, I developed a creative that hit on three core values: "new/refreshing, thumb stopping and aspirational".

This Campaign goes live in March 2022, with a suite of POS, Social, Influencer and UI content with the Campaign video, UGC supporting content and a series of How To videos.